Identity, printed materials, website design 

The Set
University Project

Brand identity, art direction, lookbook and E-commerce design for The Set –  a collaborative university project with fashion design student Briar Turner.
    The Set is an imagined brand of knitted delicates made from New Zealand Merino, designed to encapsulate our separate areas of design expertise. The Set was crafted through our research and development, and we were able to execute our vision through to its concluding stages of branding and presentation.